Crispy Filled, Inc. has re-branded its Rösti brand of crispy filled potato products as Rösti Stuft Spuds. The name change, accompanied with a re-design of packaging graphics, was made in response to market research data and consumer feedback received during the product’s first full year on the market.
“The Rösti brand of Crispy Shredded Potato products filled with meats, cheeses, veggies and spices exceeded our expectations in the marketplace,” stated Stephen Caldwell, the Portland, Oregon, USA-based company’s founder, chief executive officer and president. “However, we frequently faced the need to explain and educate consumers regarding their question … ‘What is a Rosti?’ We addressed the issue by reinforcing the brand identity and messaging with a stronger brand name, enhanced package design and more appetizing product imagery.”
Crispy Filled showcased Rösti Stuft Spuds at the Summer Fancy Food Show in New York City June 12-14. It will also launch a new complimentary product line of crispy filled Cheese Bites under the brand name Fundu Cheese Bites at the exhibition.
“We will continue our aggressive innovation and marketing of several types of filled frozen products,” added Caldwell. “Like Rosti Stuft Spuds, the Fundu Cheese Bites product line is another first to market, category creator.”
Rosti Stuft Spuds products can be found at over 1,700 retailer stores across the United States including Whole Foods Markets nationally, Schnucks, Fred Meyer and several Safeway / Albertsons division. They aree also available from QVC.
