Unilever’s Popsicle brand is debuting a new look for its SpongeBob SquarePants frozen confection bar. An ice cream truck favorite for many, the treat can now be found in six-count packs at grocery stores and supermarkets across the United States.
The design is drawn sketch-style and inspired by the many faces of the iconic animated Nickelodeon television channel character appearing over the years, from the mischievous DoodleBob to the popular Smiley Face SpongeBob. Each of the faces were the muses for the new offerings, which were created in collaboration with Nickelodeon and Paramount Consumer Products.
“Capturing SpongeBob SquarePants’ silly smile, his loveable nature beams at fans after seeing what’s behind the wrapper. It is just as tasty as the original fruit punch and cotton candy SpongeBob single-serve bar,” said Bentley King, US head of ice cream operations.
As a brand invented by an 11-year-old, Popsicle has long strived to create opportunities for kids to play more often and use their imagination — from the vibrant colors and flavors of Popsicle products to the upcycled, back-of-pack craft activities with Popsicle sticks.
“We can’t wait for people to try this new frozen creation,” added Priya Mukhedkar, senior vice president of consumer products at Paramount. “We’re so happy that consumers will now have the opportunity to grab a SpongeBob bar at their local grocery store, any time they want.”
The SpongeBob SquarePants frozen confection bar with chocolatey eyes is still available wherever single-serve frozen treats are sold.
