Kraft Heinz Company’s Delimex brand has expanded beyond taquitos with the launch of Crispy Quesadillas in the USA, marking one of its first new products in over five years. Available in both Char-Grilled Chicken and Chipotle Chicken, the Crispy Quesadillas feature bold flavor, juicy chicken, and gooey cheese in a crunchy tortilla.
The frozen retail offerings leverage Kraft Heinz’s proprietary 360CRISP technology to deliver restaurant-quality quesadillas boasting pan-fried crispiness straight from the microwave oven.
Quesadillas are among the most popular menu items in American restaurants today, and many people want to enjoy them at home without the hassle of cooking from scratch. However, there is dissatisfaction with the current quesadilla offerings in supermarket frozen food aisles, with consumers complaining about soggy tortillas, cheese that doesn’t melt, and lack of crunch as key pain points in a 2023 survey.
As the Mexican frozen food market in the United States continues to grow, Delimex identified an opportunity to leverage Kraft Heinz’s innovative 360CRISP microwave technology to produce crisp-from-the-microwave quesadillas.
“Founded by Oscar Ancira Sr., a Mexican-born entrepreneur, Delimex delivers vibrant, Mexican-inspired flavors in convenient, frozen formats,” said Maryana Dluzniewski, the brand’s marketing director. “As we look to elevate Mexican-style frozen foods beyond taquitos, we’re redefining what’s possible through innovative technology. We’re taking bold steps forward to deliver crave-worthy offerings that will delight our fans.”
Delimex Crispy Quesadillas are now available in the frozen food aisles of major retailers throughout the USA, including Target, Kroger, Walmart and others at an MSRP of $5.99.
