Kyle Richards, actress and star of The Real Housewives of Beverly Hills (RHOBH) television show popular in the USA, has cast herself in a major role for Artisan Bistro Foods, Inc. The Irvine, California-based company produces organic frozen entrées, burritos, bowls and bakes.
In addition to recently investing in the brand, the reality TV celebrity will assist in marketing campaigns to promote the current product line and upcoming innovations that their creative culinary team R&D department are working on.
“I can relate to the challenges many consumers face when it comes to juggling nutritious eating with a hectic schedule, so I appreciate having convenient options like Artisan Bistro that taste great and aren’t loaded with things I know I shouldn’t be putting in my body,” she remarked.
Leo Griffin, chief executive officer of the company, said that Richards will serve as a spokesperson to spotlight the convenience of the line, its premium-quality ingredients and flavors, and the growing assortment of frozen products designed to meet the needs of busy, health-conscious consumers. She will take part in a host of activities, including a series of in-person events and other public relations efforts.
“Kyle embodies our target consumer: busy moms and professionals who are constantly on a journey to nourish their bodies with healthy nutrition, but don’t want to become consumed with constantly deciphering labels,” commented Griffin.
Artisan Bistro’s nutritionally-rich frozen meals are made with non-GMO ingredients and sustainable proteins, such as wild-caught Alaskan salmon, free-range chicken, grass-fed beef, and cage-free egg whites, plus organic vegetables and a variety of organic whole grains and legumes, including quinoa, lentils and garbanzo beans. All dishes contain 70% or more organic ingredients and are gluten-free.
The expanding product line ranges from Mediterranean Breakfast Stacks and Chicken Tinga & Chipotle Burritos to Miso Glazed Wild Salmon Meals for 2, Thai Style Red Curry with Beef Bowls, Wild Albacore Tuna Bakes, Veggie Chorizo Huevos Rancheros and more. They are available at natural food stores and supermarkets nationwide including Whole Foods, Publix, Safeway and Target.
