Nuuk, Greenland-headquartered Royal Greenland and the Ronne, Denmark-based Espersen Group have signed a new cooperation agreement enabling continued seafood category development based on production in Poland. This builds on close collaboration that began in 2017, when Espersen took over the Royal Greenland factory in Koszalin. Since then the plant has produced both retail and foodservice products for Royal Greenland.
With the updated agreement, effective on September 1, and with a transition period until January 1, 2022, the cooperation enters a new strategic phase.
In retail, sales and marketing of frozen breaded and battered assortments produced in Koszalin to will be transferred to Espersen. Royal Greenland will thus be able to focus more keenly on prawns, Greenland halibut and other fish as well as chilled products based on its own raw materials. In order to maximize efforts in the retail sector, the companies will team up to serve the market and support stores with a joint sales force.
In the foodservice channel, Royal Greenland will in the future strengthen its market presence by not only selling and marketing its existing range, but by taking over Espersen’s foodservice business in Denmark, Norway, Sweden and Germany within all categories. The part of foodservice known as deli-counters in retail stores will remain a strategic area to Royal Greenland and will be served with a full product assortment.
In the period running from September until the end of this year, Royal Greenland will take full responsibility for existing assortments and customers and will work closely with Espersen to assure a smooth transition and high level of service.
Espersen, founded in 1937, is regarded as a world leader in the processing of frozen fish blocks, fillets, specials cuts, and breaded and deluxe puff pastry fish products. It has modern production plants in Denmark, Lithuania, Russia and Vietnam as well as in Poland, and representation offices in the UK, France, Germany, Sweden, Denmark, Malaysia and China.
