The Saucy Fish Co., a unit of Icelandic Seachill headquartered Grimsby, England, on March 7 launched seven value-added seafood products in the Mid-Atlantic region of the northeastern United States, thanks to a listing at 390 Giant Carlisle and Giant Landover supermarket outlets.
The British brand, which is stocked by the UK’s five major retailers, offers fish fillets served up with what it calls “just the right sauce for a dish with maximum flavor and minimum fuss, enabling chefs of all abilities to create a simple but sensational fish dish in the comfort of their own home.”
The initial range of premium mealtime options features two products exclusive to the American market – Salmon with a Sweet Soy & Chili dressing, and Tilapia with a Red Thai Sauce Foil Bake Bag. Also offered are five popular products from the UK, namely: Salmon with Chili, Lime and Ginger; Tilapia with Mango & Chili Dressing; Foil Bake Bag Salmon with Sweet Chili Dressing; Ready to Enjoy Steamed Salmon with Lime and Cilantro Dressing; and Ready to Enjoy Roasted Sweet Chili Salmon with Tomato & Chili Chutney.
Irene Moon, who heads up sales and marketing efforts in North America for The Saucy Fish Co., commented: “With our UK success to date, and the development of new products tailored to a US audience, we have every confidence our range of fish and sauce combinations will be received well in the States. We expect this to be the first in a line of US listings over the coming months.”
The Saucy Fish Co. brand will first be introduced to American consumers through a digital marketing campaign. The two new products will also be displayed in the New Product Showcase at the Seafood Expo North America, which takes place in Boston from March 16-18. Samples will be available to show visitors who stop the company’s stand, No. 2554.
