St. Simons Island, Georgia-headquartered SeaPak Shrimp & Seafood, maker of America’s leading specialty frozen shrimp brand, is marking its 75th year of business with new packaging accompanied by an updated logo (seen below) that pays homage to the nostalgic brand and its roots. The packaging, which will begin to appear in the freezer cabinets and shelves of retail grocery stores in Q4, is an evolution of the classic imagery that SeaPak customers have known for generations.
“Celebrating 75 years is a perfect opportunity for us to say thank you to our associates, customers, and industry partners who have supported SeaPak and helped build it into the brand it is today,” said Ciera Womack, director of seafood marketing for the consumer brands division of Rich Products Corp., parent company of SeaPak.
SeaPak Shrimp & Seafood Co. started as the Sea Island Packing Company off the coast of Georgia in 1948. Within a year, the company was successfully employing the Individual Quick Freezing (IQF) process to lock in the freshness of locally caught shrimp. The flash freezing technique is the industry standard to this day.
In the early 1950s, the company had changed its name to SeaPak Corporation and launched peeled, deveined, quick-frozen shrimp that it marketed throughout the US Southeast. Soon, SeaPak branched into other valued added products like breaded shrimp and fish sticks, and it began utilizing airplanes to deliver the frozen offerings to grocers across the country.
Buffalo, New York-headquartered Rich Products acquired SeaPak Shrimp & Seafood Co. in 1976 and helped it grow into the nation’s top-selling retail shrimp brand in the frozen specialty seafood category. SeaPak offers a variety of coastal-inspired seafood favorites, including Jumbo Butterfly Shrimp, Popcorn Shrimp and Shrimp Scampi.
