SeaPak Shrimp & Seafood Co., the USA’s leading specialty frozen shrimp brand, is launching restaurant-inspired Dynamite Shrimp in the retail market. The oven-crispy popcorn shrimp comes with a creamy, spicy chili sauce and is distributed in packages containing four servings. Each serving size of 11 pieces without sauce contains 210 calories, 10 grams of fat, nine grams of protein, and one gram of dietary fiber.
Paying homage to “bang-bang shrimp” recipes popularized by restaurants that prepare the shellfish with sweet Thai chili sauce, the product aligns with a growing trend of consumer interest in foods with a kick and with consistent growth in the Asian-style frozen snacks and foods category.
“Knowing that so many consumers are familiar with and love the bold, spicier flavors they get in restaurants, we wanted to create a product that would allow them to bring that experience home,” said Ciera Womack, director of seafood marketing for the consumer brands division of Rich Products Corp., parent company of St. Simons Island, Georgia-based SeaPak.
After cooking the shrimp in a conventional oven or air fryer, customers can use the separately packed chili sauce to “sauce and toss” the shrimp in a bowl, or dip individual shrimp directly into the sauce, depending on how much flavor and spice is preferred.
The new product joins other East Asian-inspired offerings from SeaPak such as Shrimp Fried Rice Bites, Tempura Shrimp and Shrimp Spring Rolls.
