Snickers Ice Cream, a popular Mars brand in the United States based in Newark, New Jersey, has announced a partnership with the 2023 NFL Draft’s coveted prospect Bryce Young, offering National Football League enthusiasts in the United States a “cool way to chill out” with a first to market Snickers Bryce Cream Bar.
“It’s a dream come true to see a Snickers Ice Cream bar with my name on it. I am beyond excited to be part of the 2023 NFL Draft alongside Snickers and can’t wait to share our Bryce Cream Bars with fans,” said Young, who played college football as a quarterback for the Alabama Crimson Tide, where he holds the school record for most passing yards in a single game and was the recipient of several player of the year awards in 2021.
The product is being promoted is an “exclusive frozen treat to help fans stay cool under the pressure of the NFL Draft.” The bar features the same creamy peanut butter ice cream, smooth caramel and crunchy peanuts covered in a chocolatey shell as the original Snickers Ice Cream bar.
“Snickers Ice Cream is entering the NFL space as an official and proud sponsor, and there is no hotter prospect in the 2023 NFL Draft that we would rather chill out with this season than Bryce Young,” said Mars Ice Cream Marketing Director Jayesh Shah. “As NFL fans are on the edge of their seats this week, we’ll be right there along with them.”
Consumers in the home of this year’s NFL Draft, Kansas City, Missouri, as well as in Tuscaloosa, Alabama, will have a chance to taste the Snickers Bryce Cream Bar on a first come, first served basis at select locations around the cities. Elsewhere, the celebratory limited-edition offering will be available as single units as well as in 5-packs, 6-packs, 12-packs, 24-packs and pints at retail stores across the USA.
