BuzzBar, a new alcohol‐infused ice cream bar for adults, scored big among consumers attending the inaugural X Games at the Circuit of The Americas in Austin, Texas, June 6-8. No word yet if Poland’s Taddy Blazusiak, who added a fourth Enduro X Gold medal to his collection, celebrated with a frozen concoction of some sort.
X Games goers looking to celebrate with a cold sweet treat with kick between bouts of the extreme sports action and music festival events found BuzzBar’s six premier flavors at the Main Village beer pavilion. Additional BuzzBar ambassadors (a.k.a. “BuzzBabes”) were on the move throughout the venue offering prizes and giveaways.
X Games goers looking to celebrate with a cold sweet treat with kick between bouts of the extreme sports action and music festival events found BuzzBar’s six premier flavors at the Main Village beer pavilion. Additional BuzzBar ambassadors (a.k.a. “BuzzBabes”) were on the move throughout the venue offering prizes and giveaways.
Deluxe ice cream BuzzBars are made with all‐natural ice cream, organic dairy and whole food ingredients, no high fructose corn syrup, and “just the right amount of spirits” to deliver what the producer calls “a flavorful buzz.” Each bar retails for $8.
The premier launch flavors are:
- The Buzz Café: coffee ice cream and Irish cream
- Blitzed Berry: strawberry ice cream and rum
- Bourbon St. Chocolate: chocolate ice cream and whiskey
- The Drunken Cookie: cookies ’n cream ice cream and bourbon
- Vanilla Daze: vanilla ice cream and cognac
- Citrus Berry Drop: raspberry lemon drop sorbet and lemon vodka (dairy‐free vegan sorbet)
The relatively low alcohol content in the product line ranges from .65% for the coffee ice cream offering to 2.81% for Blitzed Berry, strawberry ice cream infused with rum, according to the Los Angeles, California‐based marketer of the BuzzBars. It is targeting high‐end hotels, nightclubs, and music, movie and sports venues across the USA as prime outlets for retail sales distribution.
Circuit of The Americas is a multi‐purpose facility that hosts prestigious racing events, including the Formula 1 United States Grand PrixTM. Built around a state‐of‐the‐art 3.4‐mile circuit track with capacity for 120,000 fans and an elevation change of 133 feet, the grounds are designed for any and all classes of racing.
