Nacho Fries, Taco Bell’s best selling limited-time offering, will be back on the menu at the quick service restaurant chain’s outlets across the USA starting March 10. Coated in bold Mexican seasoning and served with a dippable side of warm, nacho cheese sauce, the product is offered a la carte for $1.49, or in a Nacho Fries Box for $5.49. The box includes a Beefy 5-layer Burrito, Crunchy Taco and medium drink with the fries.
With the return of Nacho Fries comes a spicy plot twist to the faux movie campaign that has accompanied each iteration of fries since they debuted back in 2018. For the first time, Taco Bell’s Live Mȧs productions co-created the storyline together with its biggest fans. The virtual writers room began earlier this year as Taco Bell called for submissions via the “Taco Bell’s Nacho Fries Challenge,” and solicited original ideas for the next Nacho Fry commercial via Twitter with the hashtag #FriesChallenge.
From the Twitter thread to the “theaters” comes “Fry Again,” a time loop story where the main character is stuck in the same day over and over again, so she can continue eating her beloved Nacho Fries every single day. Each addition to this franchise has followed a new, culturally relevant thematic iteration of the Nacho Fries saga – why they are so craveable, what lengths customers will go to obtain them, why their presence is fleeting and more.
“Fry Again” was produced in partnership with Deutsch LA, and the brand’s 1.9 million Twitter followers were invited into the writer’s room.
