Noting that the United States became the second-largest market for Taiwan’s agricultural exports in 2021, with an estimated value of around $924 million, Ying Xuan Zhuang believes there is a clear growing demand for the food products that it is able to provide to American consumers and businesses. Active in a wide range of food and beverage categories, among fhe Taoyuan-headquartered company’s popular frozen items at home and abroad are Pronto Foods brand spring onion pancakes; wheat, radish shallots and green onion pies; and Taiwan-style pork sausages.
“When it comes to making a mark in global markets such as the United States and Asia, it takes consistent quality and constant innovation to stand out among the tough competition, and this is where we have been able to succeed for many years,” said Chin Hui, general manager of Ying Xuan Zhuang. “The growth we have seen in recent times has given us full confidence that this is the right moment to expand in the US, and we hope to be able to become an integral part of the food industry with other similar businesses.”
Ying Xuan Zhuang has seen exponential growth in its main export markets, including Hong Kong, Macau and New Zealand, ensuring a high return on investment for its local marketing efforts and that its partner brands’ products are a constant option for consumers to choose from.
From the beginning, the company has leveraged its position as a high-quality resource supplier to establish a presence in Hong Kong, Macau, Canada, Australia and other markets. Cooperating with various business partners has also allowed Ying Xuan Zhang to firm up its distribution channels through supermarket chains and mass stores, as well as digitally through TV shopping and e-commerce platforms. Consumers have more avenues to learn more about the company’s offerings and more channels to make their purchases.
Beyond sales, the company also provides various services ranging from product development, innovation, and refinement through various testing methods, as well as exploring more ways to engage and assist consumers and partners through promotional activities and advertising. With an ecosystem that includes more than 500 different kinds of commodities, Ying Xuan Zhuang is able to integrate different products into the purchase journey of its customers, and help other business partners progress to the next level.
Stirring the Pot with Qin’s Stinky Tofu Soup
The headlining product that Ying Xuan Zhuang currently distributes is the food brand Qin’s Stinky Tofu Soup, a unique delicacy that utilizes non-GMO soybeans to create juicy and bouncy tofu paired with a complex, layered, and slightly spicy soup base. The combination of garlic, ginger and mushrooms, all locally sourced in Taiwan, is maintained in every unit, ensuring top quality. No preservatives are used as high temperature and high-pressure sterilization help prolong shelf life, allowing for convenient storage and access anytime.
