TB12, the health and wellness brand co-founded by six-time Super Bowl football champion Tom Brady and business partner Alex Guerrero (pictured above), has debuted an exclusive new line of healthy and convenient prepared meals in partnership with The Good Kitchen, a fast-growing subscription and delivery meal service based in Charlotte, North Carolina. Shipped fully prepared and frozen, each offering contains an optimal balance of plant-based whole foods and sustainably-sourced protein.
“TB12 Performance Meals are designed for anyone who’s looking to achieve their own peak performance. Whether that’s in the gym, on the field, or at work. We want to inspire everyone – not just athletes – to be their best, and I think these meals will be a big step in that direction,” said Brady.
“When it comes to meal planning, our clients often feel as though a tradeoff exists between taste, convenience and nutrition,”stated John Burns, chief executive officer of Boston, Massachusetts-headquartered TB12. “Our new line of Performance Meals created in collaboration with The Good Kitchen taste great and are ready to eat in under five minutes, making them an easy way for anyone to get the right fuel that their body needs.”
In addition to being high in protein, the products contain nutrient-rich whole foods with anti-inflammatory properties, and are free of processed ingredients. The recipes are inspired by the TB12 lifestyle and nutrition regimen and include a variety of protein and vegetarian options, such as Herb Roasted Chicken and Vegetables, Roasted Cod with Succotash and Chermoula Sauce, a Shredded Beef and Rice Bowl, and Quinoa and Chickpea Pilaf with Spiced Cauliflower. In addition, each meal is packaged in recyclable packaging in effort to improve sustainability.
“Since launching The Good Kitchen, we have been dedicated to changing the way people think about food and are thrilled to be partnering with TB12 in our joint pursuit of making health and wellness accessible to all,” said Amber Lewis, chief executive officer of The Good Kitchen. “TB12’s Performance Meals are for anyone who’s looking to prioritize their health. They customers the power to eat well in order to live better.”
The product range ships nationally across the United States, including Alaska and Hawaii, priced at $12.99 for subscription meals and $14.76 a la carte. While they should be consumed or refrozen within 72 hours of thawing, the meals may be maintained in peak condition for more than six months in one’s home freezer.
About TB12
TB12 is dedicated to transforming global health and wellness by empowering athletes and fitness enthusiasts to prevent injury, improve longevity, and perform their best. Inspired by the training method of three-time NFL Most Valuable Player and six-time Super Bowl winning quarterback Tom Brady and developed with his business partner and co-founder Alex Guerrero, the company delivers personalized, comprehensive programming to a worldwide audience. It integrates concepts in deep-force muscle pliability work, hydration, nutrition, functional strength and conditioning, and cognitive fitness, and supports active individuals through an omni-channel approach that incorporates physical locations, immersive digital experiences, and innovative functional products.
