The American Frozen Food Institute (AFFI) and the FMI Food Industry Association (FMI) have announced their partnership in co-hosting Frozen IQ, whch will take place June 3-5 at the Worthington Renaissance in downtown Fort Worth, Texas.
The event, promoted as a “convergence of frozen food and retail leaders in North America,” is tailored for leaders in the industry, encompassing CEOs as well as professionals in operations, sales, management, food safety, R&D, and beyond. Retailers including category managers of frozen department and above are encouraged to participate in the gathering, which offers education, thought leadership, and networking opportunities.
The goal of the three-day gathering is to further drive innovation, address a transformative regulatory environment and optimize consumer engagement in the frozen food sector. According to the 2023 Power of Frozen in Retail, the frozen food category continues to gain momentum in retail, ranking fifth behind dry grocery, meat, produce and dairy for total sales.
“Given the current economic conditions in the United States, now more than ever frozen food manufacturers and retailers must come together to align on value to drive more units,” said Alison Bodor, president and chief executive officer of Arlington, Virginia-based AFFI. “Whether it’s improving in-store merchandising, understanding the latest in cooking technology or finding opportunities to leverage the frozen category’s ability to combat food waste and curb carbon emissions to increase share of stomach among shoppers, Frozen IQ equips attendees with new ideas and tools to collaborate to drive growth.”
Rick Stein, FMI’s vice president of industry relations, added: “Today’s shopper is looking for value beyond price and quality. They are weighing the relevance, experience and convenience that products and their grocery store offer them. To meet the changing value matrix of shoppers, you need to know the latest trends, collaborate throughout the supply chain and be up-to-date on the latest technology and ways to improve your shoppers’ experience. Frozen IQ is a tailored experience designed for leaders in the frozen food sector that delivers on all this and more.”
Registration for Frozen IQ 2024 is now open. For more information, visit www.affi.org/frozeniq
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