The Goodfella’s frozen pizza crew is ringing in the new year with a January 15 through April 2024 on-pack promotion at supermarkets and other grocery stores across the United Kingdom and Ireland. The Birds Eye brand, owned by Feltham, England-headquartered Nomad Foods, will distribute 100,000 prizes to lucky winners.
“We wanted to kick start 2024 with an unmissable promotion which allows us to give back a little something to customers which we hope will also add some fun to the shopping experience,” said Nicola Bates, senior brand manager. “To reach as many people as possible, we’ve put the giveaway on our top selling products across a variety of formats. This includes our Thin, Deep, Takeaway, Gluten Free Pizzas and our Pizza Pocket formats – so that everyone, no matter what their favorite type of pizza is, can join in.”
Prizes include, but are not limited to: free pizza for a year; one free pizza; £1 off any pizza; €25 shopping vouchers; £1,000/€1,000 Love to Shop vouchers; £10/€10 entertainment vouchers.
To enter, shoppers scan the on-pack QR code where they will be taken directly to a microsite offering a chance to win one of the 100,000 prizes available. Proof of purchase is required to claim the prize.
