Baked Goods & Desserts

Tipiak Macarons Now Distributed to UK Retail and Foodservice Sectors

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Pâtisserie specialist Tipiak has launched its frozen gluten-free French macarons selection through wholesale distributor Booker in the United Kingdom. The ”thaw and serve” product is now available nationwide to foodservice operators and retailers via more than 170 sites operated by the Tesco subsidiary.

This is the first time that Tipiak-branded macarons have been available direct to retailers and businesses in the UK.
Certified gluten-free by the French Association of Gluten Intolerance (AFDIAG), each case of the macarons features 36 individual pieces in six flavors – lemon, caramel, vanilla, raspberry, chocolate and pistachio.

“We are delighted that our authentic, thaw and serve French macarons are now available to more customers via Booker,” said Marie-Emmanuelle Chessé, international development project manager at Tipiak. “Our sweet and savory pâtisserie products have been available to the UK foodservice sector for many years, but in partnering with Booker we are making our Tipiak-branded French macarons available to the UK retail and business market for the first time.”

Made in France, the macarons are packaged in colorful window boxes. They can be served as accompaniments to tea or coffee, as part of an afternoon tea or café gourmand, or as decorations and toppings for desserts, ice cream and shakes.

Headquartered in Point-Saint-Martin, Tipiak is a well-established business operating in the food sector since 1962, offering pâtisserie, party food, crusty bread, dry grocery products and frozen ready meals.