With the Christmas and New Year holiday season fast approaching, party planners in North America and elsewhere are putting together menus for dinner feasts. The folks at St. Simons Island, Georgia-based SeaPak Shrimp & Seafood are eager to help them with a wide variety of quick-and-easy solutions available in retail store freezer sections across the nation.
“SeaPak understands that the holidays can be a stressful time, which is why our products, recipes and messaging during this timeframe are designed to offer consumers fun, hassle-free solutions,” said Leslie Harris Thomas, the company’s marketing manager. “The goal is to show consumers how to quickly take mealtime preparation from frozen to festive, whether they’re planning a family sit-down or a large traditional gathering.”
According to a recent survey, almost 80% of holiday merrymakers in the United States expect to spend the same or more money this yuletide season versus last year, and non-gift categories, like socializing and entertaining, comprise the bulk of non-gift seasonal spending. In fact, nearly a quarter of those polled reported planning to host or attend more holiday events with friends and family this year in lieu of traditional gift exchanges, meaning shoppers are looking for easy entertaining ideas.
SeaPak typically experiences a sales lift during the winter holidays and anticipates seeing similar brand and category growth this season based on reported spending trends, Harris Thomas pointed out.
“We’re focused on driving shoppers – especially those who want quick-and-easy options that are poised and ready to impress guests, as well as those who are experienced entertainers looking for new flavors and restaurant-style offerings – to the frozen food aisle to solve their seasonal needs,” said the marketing manager. “SeaPak’s high quality products, as well as its numerous recipes, inspire consumers to turn to seafood more often throughout the holidays.”
She continued: “We’re here to help families be more mindful at mealtime and spend more time together. We’re the brand that says slow down and savor the moment, and we do it through the tastiest shrimp and seafood you can find.”
To get holiday party planning off on the right foot, SeaPak is featuring a recipe for Spicy Bacon-Wrapped Shrimp on “Tasty,” the recipe video series produced by BuzzFeed. The recipe, which incorporates the popular SeaPak Butterfly Shrimp, launched December 4 on Tasty’s website and Facebook page.
Also during the holidays, consumer advertising reinforcing the brand’s seasonal messaging is scheduled to run through Hulu, Food Network, MNI, ClearStream, Triad Retail Media, MaxPoint, Google, YouTube, Facebook and Instagram.
