Just days before the National Football League’s (NFL) Super Bowl championship game in New Orleans on February 9, Totino’s Pizza Rolls unveiled its Big Game commercial. The “Chazmo Finally Goes Home” spot features the return of comedic duo Tim Robinson and Sam Richardson as they plan to say farewell to Chazmo, their out-of-this-world, pizza roll-loving friend.
Written by Zach Kanin (“I Think You Should Leave” and “Detroiters”) and directed by Alice Mathias (“I Think You Should Leave”), the popular comedic team is dishing their signature humor in celebration of Totino’s Pizza Rolls.
“Chazmo Finally Goes Home” marks the first Super Bowl ad ever for the frozen pizza category and Totino’s parent company General Mills’ return to the Big Game after more than a decade. This unforgettable moment for pizza and football fans alike is part of the Totino’s Pizza Rolls overall strategy to help elevate the Midwestern brand from regional darling status to coast to coast fandom.
Tim and Sam first teamed up with the frozen pizza products company last fall for “Chazmo Goes Home” where they starred as suburban dads and introduced fans to the intergalactic visitor Chazmo, who had become friends with their kids and ate all of their pizza rolls.
“I never got to really know Chazmo, but at least I got to spend the time enjoying Totino’s Pizza Rolls,” said Richardson.
“Chazmo Finally Goes Home” features the conclusion to Tim and Sam’s farewell to Chazmo. In a humorous and unexpected twist, and with a bag of his beloved Totino’s Pizza Rolls in hand, Chazmo’s heartfelt farewell is abruptly interrupted, leaving Tim and Sam in shock and hilariously scrambling to maintain composure.
“Totino’s Pizza Rolls promised fans a humorous, memorable Big Game ad debut, and we’re delivering,” said Totino’s business unit director Blake Holman. “We’re proud to partner with Tim, Sam, Zach and Alice to create an ad that will leave you hungry for more from the brand as we continue to expand nationally.”
Totino’s Pizza Rolls is also bringing back “Hang Time,” its first Spanish-language ad for the Big Game. The spot will air as a separate Spanish-language ad on Fox Deportes and Telemundo during February’s Big Game.
