The new Vital Pursuit brand from Nestlé, designed to provide dietary support to GLP-1 users and consumers focused on weight management, is now available in the freezer aisles at supermarkets and other grocery stores in the United States, including Kroger, Walmart and Target. Made with quality proteins, vegetables and whole grains, the range includes portioned meals that are high in protein and contain essential nutrients like vitamin A, vitamin C, potassium, calcium or iron.
Chef and dietitian crafted, the new line offers 14 frozen meals that are convenient, flavor-forward, and take just minutes to prepare. The products, offered at a suggested retail price of $4.99 and under (prices may vary by retailer), include:
Southwest Style Chicken Fajita Sandwich Melt; Cauliflower Crust Pepperoni Pizza; Garlic Herb Grilled Chicken Bowl; Cauliflower Crust Three Meat Pizza; Grilled Chicken Chipotle Bowl; Southwest Style Beef Taco Bowl; Chicken Spinach & Artichoke Sandwich Melt; Vermont White Cheddar Mac & Broccoli Bowl with Cavatappi Protein Pasta; Air Fryer Meal Teriyaki Chicken; Air Fryer Meal Maple Balsamic Chicken; Cauliflower Crust Three Cheese Pizza; Cauliflower Crust Chicken Bacon Ranch Piada; Cheese Lovers Pizza; Chicken Mozzarella Flatbread.
“Through our nutrition expertise and consumer-centric approach, we identified a need for a new line of products that delivers great taste and functional benefits to provide dietary support for GLP-1 users or those otherwise managing their weight,” said Kristen Stoehr, brand manager and registered dietitian. “We want Vital Pursuit to be an ally in creating lasting lifestyle changes and protecting one’s hard-earned progress.”
Each weight management journey for GLP-1 users is personal, but the common thread continues to be the importance of consuming a nutritious diet through smaller portions. Vital Pursuit delivers the nutrients this consumer group needs with portioned, flavor-paced products that offer at least 20 grams of protein and options with vibrant vegetables.
“People taking these medications not only have a decreased appetite, but they must adjust their diets with a sharper focus on smaller portions, while also prioritizing beneficial nutrients for their health,” said Marlene Schmidt, registered dietitian and senior health and wellness manager at Nestlé. “To complement these eating habits, we’re striving to take the guesswork out of mealtime with thoughtfully portioned, nutritious, accessible options.”
Vital Pursuit was designed to accommodate diverse dietary and lifestyle needs, including vegetarian and gluten-free meals. The line also includes several air fryer ready items for those seeking great taste and added cooking convenience.
In addition to the current frozen portfolio, Vital Pursuit continues to innovate across the aisles to meet consumer needs and various dining occasions. In 2025, the brand will target a new ready-to-drink beverage with 30g of protein and no added sugar.
