Walmart has plans to expand the reach of Delivery Unlimited – a Grocery Delivery membership option for the retail chain’s customers – to 1,400 stores across the United States later this fall. The program will give shoppers the option to pay a yearly $98 fee or a monthly $12.95 fee to receive unlimited Walmart grocery delivery orders. Customers without a membership will continue to have the option to pay a per-delivery fee.
“Grocery Delivery takes convenience to a new level, and our customers love it. With Delivery Unlimited, we’re providing incredible value for our customers and leveraging our unique assets to save them both time and money,” said Janey Whiteside, Walmart’s chief customer officer.
The Bentonville, Arkansas-headquartered retailer began piloting Delivery Unlimited in four USA markets – Houston, Miami, Salt Lake City and Tampa – earlier this year. Based on the positive response of customers, Walmart is extending the program to all 200 metro areas where Grocery Delivery is available today. As the company continues to expand the service, Delivery Unlimited will be available in more than 1,600 stores and more than 50 percent of the country by the end of the year.
Walmart Grocery Delivery brings clients the convenience of shopping when and where they want. Customers place their orders online at Walmart.com/grocery or on the existing Walmart Grocery app.
“We’ve been investing in our online grocery business by quickly expanding our Grocery Pickup and Delivery services. Delivery Unlimited is the next step in that journey,” said Tom Ward, the company’s senior vice president for digital operations. “By pairing our size and scale and these services, we’re making Walmart the easiest place for to shop.”
With the help of Walmart’s personal shoppers and various delivery services, the retailer is able to shop for and deliver groceries to the doorsteps of millions of Americans. The company employs more than 45,000 personal shoppers that power this program. These associates must complete a three-week training program learning how to select the freshest produce and the best cuts of meat for Online Grocery customers.
Grocery Delivery, now available in nearly 3,000 stores, builds on Walmart’s Grocery Pickup service that allows customers to order their groceries online and pick them up in stores without ever getting out of their cars.Each week, over 275 million customers and members visit more than 11,300 Walmart stores under 58 banners in 27 countries and eCommerce websites. The company, which employs over 2.2 million people worldwide, generated sales of $514.4 billion in fiscal year 2019.
