Columbus, Ohio, USA-headquartered White Castle has rolled out a new line of Belgian Waffle breakfast sandwiches available in three varieties with bacon, egg and cheese or sausage, egg and cheese. Also offered all day long is a Chicken and Waffle sandwich.
The sweet, fluffy waffles are imported directly from a bakery in Belgium to assure that American consumers may enjoy “an authentic taste of Europe,” said Phillip Bach, executive chef at a White Castle.
The quick service restaurant chain, which is regarded by most food historians in the United States as the nation’s first fast food operation, opened for business in Wichita, Kansas, in 1921. Today it is well known throughout the country’s Midwestern and Southern regions, and in the New York metropolitan area, for small-size square hamburgers generally referred to by devotees as “sliders.”
The company successfully extended its popular sliders product line to the freezer sections of grocery stores and supermarkets some years ago with the introduction of six packs of White Castle Hamburgers and Cheeseburgers.
