The Nashville, Tennessee-based ICEE Company, a subsidiary of J&J Snack Foods Corp., has announced a promotional collaboration with the newest chapter of Sony Pictures’ “Ghostbusters: Frozen Empire” franchise, which will arrive in theaters on across the USA on March 22.
As a result, fans of all ages can bring home the flavors of filmdom’s favorite ghost fighting team with new and reimagined ICEE flavors and limited-edition cups available at retail outlets and theatres including Target, Dodge’s Southern Style, Showcase Cinemas, Santikos, Cinepolis, Jacksons Food Stores, Hy-Vee, Main Event, Krystal, Pilot and Flying J, Safeway, Tom Thumb, Vons, Checkers and Rally’s and Albertsons.
The Ghostbusters lineup of ICEE flavors includes reimagined Boo Raspberry and Red-1/Cherry-1, and tangy Slimer’s Back, as well as the new Mischievous Mini-Pufts flavor. The limited-edition treat unleashes the sweet lightness of marshmallow in a refreshingly frozen carbonated beverage.
“We are excited to bring the fun of Ghostbusters to life. Both ICEE and Ghostbusters are cross-generational brands that adults and kids can enjoy, and we are thrilled to help bring the latest installment to life with a range of limited-edition flavors inspired by the movie,” said Kimmra Hingher, vice president of marketing. “While most of the flavors are a fun new take on some of our most beloved ICEE classics, Mischievous Mini-Puft is a completely new flavor profile for us.”
