The Dallas, Texas-headquartered Wingstop restaurant franchise is bringing back three popular remix flavors to its chicken wings menu across the USA as a limited time offering. Starting on Valentine’s Day, February 14, one of the chain’s busiest days of the year, customers will once again have access to Hot Lemon, Bayou BBQ and Lemon Garlic, available hand-sauced-and-tossed on bone-in and boneless wings as well as crispy tenders.
Although the remixes originally appeared for a very limited time in July of 2019 in celebration of Wingstop’s 25th anniversary, they truly got their start on social media when fans posted about combining two Wingstop flavors to make their own unique flavor. The franchise then gave the remixes a try and soon realized that three stood as clear winners. A brief description of each follows.
• Hot Lemon: This remix of the classics adds the kick of Original Hot to the popular Lemon Pepper seasoning, creating a combo that’s equal parts zesty and spicy.
• Bayou BBQ: Inspired by the flavor-mixing voodoo of New Orleans wing lovers, this flavor combines Hickory Smoked BBQ with a spike of Cajun seasoning.
• Lemon Garlic: This combination is promoted as the “Romeo and Juliet” of the flavor world – often kept apart, but meant to be together. Garlic Parmesan wings have been united with Lemon Pepper, which the restaurant operator says is “kissed with savory goodness.”
“Our customers are always at the center of everything we do, so we’re continually listening to their feedback on social media and the demand for the return of these flavors was made clear across the nation,” said Chief Marketing Officer Christina Clarke. “Wingstop is a top destination for Valentine’s Day – a time that’s all about who and what you love. We love the fans and we know they love these remixes, which makes Valentine’s Day perfect for their reintroduction.”
Founded in 1994, Wingstop Inc. operates and franchises approximately 1,500 restaurants worldwide. As of the third fiscal quarter in 2020, it had achieved year-to-date systemwide sales growth of 29.6%, positioning the company to be on pace to deliver its 17th consecutive year of positive same-store sales growth. Since its initial public offering, Wingstop has achieved over a 600% total shareholder return.
